Your household information

Your opinions on business #1: Semi-Prepared Dinners (Drive-thru Store)
Order ingredient/grocery bundles for any of 200 different exotic-to-typical dinners from our web site
that you pick up at our drive-thru within a few hours then you mix, prepare & cook in your home.

Fact #1: Order 1 meal for tonight's dinner or order up to 15 dinners that you can make then put in freezer
Fact #2: Dinners have unique #'s for ordering from web site as well as offline by phone, fax, email or txt.
Fact #3: We gather all ingredients & groceries needed for dinner selections at the time of your order.
Fact #4: We do the shopping and measuring plus we do the slicing, dicing and chopping if you want us to.
Fact #5: You do all the mixing, preparing and cooking in your own kitchen.

Given the above facts:
How would you feel about this drive-thru business coming to town - can not see benefits have no interest interested, if the price is right interested, if it is convenient curious, wait for what others say curious and will try business eager to give business a try
What average travel time will you drive to drive-thru if used weekly - would not use weekly < 5 minute drive <10 minute drive <15 minute drive <20 minute drive <25 minute drive <30 minute drive <35 minute drive <45 minute drive >45 minute drive
What maximum travel time will you drive to drive-thru if used occasionally - would not use occassionally < 5 minute drive <10 minute drive <15 minute drive <20 minute drive <25 minute drive <30 minute drive <35 minute drive <45 minute drive >45 minute drive
What is the maximum you will pay for convenience & time savings - no use planned 5% less than nearest supermarket 0% more than nearest supermarket 5% more than nearest supermarket 10% more than nearest supermarket 15% more than nearest supermarket 20% more than nearest supermarket 25% more than nearest supermarket 30% more than nearest supermarket
How often would you consider using this drive-thru store - do not intend to use maybe daily probably daily twice a week once a week twice a month once a month only on special occassions
How much could you see yourself spending each month - would not use this business <$50 per month <100 per month <200 per month <300 per month <400 per month <500 per month <750 per month <999 per month >999 per month

How do you want to order your semi-prepared dinners (0=not desired......4=neutral.....9=very desired)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired order on-line by using a web site
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired order off-line by phone, fax, email, textmsg  in addition to online website orders
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired order is simple (i.e. prefer NO option to exclude ingredients on an order-by-order basis)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired order is flexible (i.e. prefer option to exclude ingredients on an order-by-order basis)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired order specials that are emailed or text daily/weekly (i.e. you can order simply by replying)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired order additional grocery items with semi-prepared dinners like wines, cheeses, etc.

How do you want to receive your semi-prepared dinners (0=not desired......4=neutral.....9=very desired)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired our own drive-thru attached to our store (no added fee)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired your neighborhood drive-thru store that we partner with (for a reasonable fee)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired UPS/FEDEX delivery (you cover shipping fee)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired home delivery service (for a reasonable fee)

How do you want your semi-prepared dinners (0=not desired......4=neutral.....9=very desired)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired ingredients chopped/sliced/diced
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired ingredients portioned (i.e. prefer small quantity of item in its own pack & NOT retail package)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired ingredients NOT portioned (i.e. prefer retail package & NOT small quantity of item in its own pack)

Should anything be excluded from your semi-prepared dinners (select one choice)
exclude nothing
exclude basics like milk, butter, eggs, salt, sugar, flour etc.
exclude ingredients (in my kitchen) specified during my initial account setup
exclude ingredients specified on order-by-order basis

Suppose the nearest store is 100 miles away; but, we can ship UPS/FEDEX in temperature-controlled
Styrofoam packaging; how often would you consider ordering from us - few dinners weekly few dinners monthly few dinners quarterly many dinners weekly many dinners monthly many dinners quarterly dinners on holidays dinners on special occasions maybe once a year never - too inconvenient never - too slow, want now never - shipping expense never - quality concerns never - freshness concerns never - other reasons

before going to next section

Your opinions on business #2: IC2500 (Supermarket Pickup Service)
Instant Convenient Grocery Pickup in 15 MINUTES for 2500 frozen-fresh-dry goods you need most-often

1. Order (only) via web site from home/office computers, mobile phones, or store's computer kiosks
2. Pay at fully-automated (no attendant) pickup window by swiping credit card or store's cash-card
3. Order for produce, meats, groceries, supplies will robotically arrive at 1 of 4 pickup windows
4. Customer service, returns, credits handled at a drive-up service window by a friendly attendant

Assume IC2500 is made into a reality:
How would you feel about this business coming to town - can not see benefits have no interest interested, if the price is right interested, if it is convenient curious, wait for what others say curious and will try business eager to give business a try
What average travel time will you drive to drive-thru if used weekly - would not use weekly < 5 minute drive <10 minute drive <15 minute drive <20 minute drive <25 minute drive <30 minute drive <35 minute drive <45 minute drive >45 minute drive
What maximum travel time will you drive to drive-thru if used occasionally - would not use occassionally < 5 minute drive <10 minute drive <15 minute drive <20 minute drive <25 minute drive <30 minute drive <35 minute drive <45 minute drive >45 minute drive
What is the maximum you will pay for convenience & time savings - no use planned 5% less than nearest supermarket 0% more than nearest supermarket 5% more than nearest supermarket 10% more than nearest supermarket 15% more than nearest supermarket 20% more than nearest supermarket 25% more than nearest supermarket 30% more than nearest supermarket
How often would you consider using this drive-thru store - do not intend to use maybe daily probably daily twice a week once a week twice a month once a month only on special occassions
How much could you see yourself spending each month - would not use this business <$50 per month <100 per month <200 per month <300 per month <400 per month <500 per month <750 per month <999 per month >999 per month

How do you want to order & receive your groceries (0=not desired......4=neutral.....9=very desired)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired order on-line by using a web site
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired order off-line by phone, fax, email ,textmsg  in addition to online website orders
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired receive from our drive-thru attached to our store (no added fee)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired receive from your neighborhood drive-thru store that we partner with (for a reasonable fee)
  0 - not desired 1 2 3 4 - neutral 5 6 7 8 9 - very desired receive home delivery service (for a reasonable fee)

How would you feel if your brand was not available - OK but no use planned OK and will use routinely OK but use occassionally OK but use only in emergencies Annoyed but will use routinely Annoyed but use occassionally Annoyed but will use in emergencies Upset but will use in emergencies Upset and will never use again

In general, if your favorite brand is unavailable then how would you feel about following brand substitutions
(1 to 5, 1=first choice, 5=last choice, a few duplicate numbers is OK)
- 1-first 2 3 4 5-last inexpensive store brand   - 1-first 2 3 4 5-last expensive name brand   - 1-first 2 3 4 5-last won't substitute
- 1-first 2 3 4 5-last middle-of-road name brand   - 1-first 2 3 4 5-last other

Which grocery categories would your household be unwilling to substitute brands (checkmark any that apply)

before going to next section

Your opinions on business #3: Meal-Prep Kitchen (Walk-in store)
Walk into our kitchen stocked with all ingredients and cooking assistants needed for you to mix & prepare any of 15 different dinners every month.

Fact #1: Select from a menu of 15 dinners, changes monthly, to make 3, 6, 8 or 12 dinners.
Fact #2: We do all the shopping, slicing, dicing, chopping, mopping plus answer your questions.
Fact #3: You do all the mixing & preparing in our kitchen then you do the cooking in your kitchen.
Fact #4: You bring in your own coolers for transporting the dinners you make.

Given the above facts:
How would you feel about this business coming to town - can not see benefits have no interest interested, if the price is right interested, if it is convenient curious, wait for what others say curious and will try business eager to give business a try
What average travel time will you drive to business if used weekly - would not use weekly < 5 minute drive <10 minute drive <15 minute drive <20 minute drive <25 minute drive <30 minute drive <35 minute drive <45 minute drive >45 minute drive
What maximum travel time will you drive to business if used occasionally - would not use occassionally < 5 minute drive <10 minute drive <15 minute drive <20 minute drive <25 minute drive <30 minute drive <35 minute drive <45 minute drive >45 minute drive
How often would you consider using this business - do not intend to use maybe daily probably daily twice a week once a week twice a month once a month only on special occassions
How many dinners would you make during each visit - would not use this business <5 dinners <10 dinners <15 dinners <20 dinners <30 dinners >30 dinners
How much could you see yourself spending each visit - would not use this business <$50 per month <100 per month <200 per month <300 per month <400 per month <500 per month <750 per month <999 per month >999 per month

before going to next section

Your business rankings
Compare business models then rank your preferences
(1 to 4, 1=first choice, 4=last choice, a few duplicate numbers are OK)
- 1-first 2 3 4-last Meal-Prep Kitchen   - 1-first 2 3 4-last Traditional Supermarket  
- 1-first 2 3 4-last Semi-Prepared Dinners   - 1-first 2 3 4-last Drive-thru Groceries

Project number of dinners (evening meals) per month your household would prepare using the following alternatives
Assume businesses are reasonably close by and pricing & quality are approximately equal for each alternative
Combined number of dinners for three alternatives below should total between 0 and 30
- no use 1 per month 2 per month 4 per month 8 per month 12 per month 15 per month 20 per month 25 per month 30 per month single meal ingredients you pickup at our drive-thru then prepare, cook & serve on same day
- no use 1 per month 2 per month 4 per month 8 per month 12 per month 15 per month 20 per month 25 per month 30 per month multiple meal ingredients you pickup at our drive-thru then prepare and store in your freezer
- no use 1 per month 2 per month 4 per month 8 per month 12 per month 15 per month 20 per month 25 per month 30 per month multiple meals you prepare in our meal-prep kitchen then you store in your freezer

Which additional service would you like your favorite supermarket to offer  (select one choice)
None   Walk-in Kitchen   Semi-Prepared Dinners  

before going to final section